After all kinds of speculation that Tito Ortiz wouldn’t take a fight against Lyoto Machida, word came down today via a Sirius Fight Network Radio interview with Tito that he has agreed to the fight. Ortiz stepped back from his typical public relations driven verbiage, and took the candid stance that is standard for him when discussing money.
“They don’t want the fighters to get as big as a ‘Tyson’ or a ‘De La Hoya’ or one of those types because all of a sudden, they’ll be expecting to see a lot more payment,” Tito explains. “The UFC makes about 99 percent of the money, and the rest goes to the fighters. That one percent ain’t nothing compared to what they make on merchandising, on pay-per-view, and everything else they make around the world.â€
Now, I’m not certain where Tito is getting his numbers from. But I find it pretty hard to believe that the ones he quoted above are accurate. As usual when it comes to Tito negotiating, he’s overstating things to make himself look like the mistreated dog in the situation. But he’s right when he says that the “UFC” is making 99% of the money. I noticed how he said “The UFC” instead of “Zuffa”. I thought this was actually pretty amusing, considering what followed from Tito in the interview.
“They said I wasn’t worth the money, that I was worth no more than what I’m getting paid now, and I’m not a commodity to them anymore. I’m not as viable to them anymore. That was a sign of disrespect.”
But seriously, is it disrespect or is it just reality? Word around the mats is that Tito’s constant nagging “back injuries” that he references after each fight is actually one specific spinal issue, and his takedowns have lost their former explosiveness because of this. This has crushed Tito’s ability to finish fights off, unless he’s fighting Ken Shamrock. A simple glance at history reveals that Ortiz hasn’t finished an opponent other than Shamrock in six and a half years. June 29th, 2001 against perennial journeyman Elvis Sinosic is the last time Tito ended a fight before time expired.
It is also important to note that Tito’s negotiations have not involved Dana White at all. He’s been at the table with Lorenzo Fertitta, and Lorenzo is one of the 400 richest people in the world. Who do you think has the better business sense out of the two?
Another standard tactic employed by Tito is his implication that his fight with Machida will be his last fight in the UFC.
“…I’m just looking to get my final fight over with the UFC.â€
Now, regarding Tito’s talk about the UFC making all the money? Well, that’s true if you’ve been paying attention. No one fighter is bigger than the company itself, and I’m pretty certain this is what Fertitta and White had in mind when they followed the business model of the WWE. It is the UFC that is the product, not specific fighters.
Lorenzo Fertitta loves boxing. So should it come as a surprise that he doesn’t want Tysons and De La Hoyas? When you have a phenom driving the entire sport, your success has a shelf life that is only as long as that phenom maintains dominance. Boxing’s slide isn’t entirely due to this, but there is no doubt that it has been a significant factor in that equation. The UFC won’t go down the same road boxing went down, but there will always be the catch 22 in that the people running the company want to maximize profits, and the fighters will always want more money.
And so, here we go again. Tito has one fight left on his contract and he’s not happy that he’s getting lined up against the dangerous, yet still not marquee-ready Machida. Whether he likes it or not, the fine gentlemen at Zuffa are still the highest paying game in town, and he’s now posed with a situation that every other fighter under a Zuffa contract must deal with:
Earn your keep via putting on exciting performances, and you’ll be taken care of. The days of needing one posterboy are over. The days of being one of the top paid guys just because you’ve got an image that doesn’t live up to itself through your performances are over. The guys who are out there finishing people and putting on exciting fights are the people who should be collecting the lion’s share. And it will never be in Zuffa’s best interest to bring their champions to the status of multi-multi-millionaire, because these fighters lose their edge when that happens.
Too bad it had to be Lorenzo who filled Tito in on these minor little details. I’d think a businessman who got himself onto Trump’s program would understand these things…….