Comments on: How to Catch a Giant http://www.mmaopinion.com/blog/2008/09/30/how-to-catch-a-giant/ MMA Opinion and Cheap MMA Gear Sat, 17 Mar 2012 15:45:02 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Curtis http://www.mmaopinion.com/blog/2008/09/30/how-to-catch-a-giant/comment-page-1/#comment-2630 Curtis Wed, 01 Oct 2008 23:30:35 +0000 http://www.mmaopinion.com/?p=1129#comment-2630 Sure the UFC has provided a roadmap to success in the industry but that doesn't mean that they have provided the only surefire way to run one in MMA. A rival show to TUF could be a great start. If they could do something similar but have a very interesting spin it could work. Even boxing's Contender was solid for a few seasons. Sure the UFC has provided a roadmap to success in the industry but that doesn’t mean that they have provided the only surefire way to run one in MMA.

A rival show to TUF could be a great start.

If they could do something similar but have a very interesting spin it could work. Even boxing’s Contender was solid for a few seasons.

]]> By: Vee http://www.mmaopinion.com/blog/2008/09/30/how-to-catch-a-giant/comment-page-1/#comment-2622 Vee Wed, 01 Oct 2008 13:31:55 +0000 http://www.mmaopinion.com/?p=1129#comment-2622 Cool article, here's some additional notes. 1. Put on consistent shows throughout the year. Whether that's 3 shows or more, it just has to be consistent. 2. Create a program or marketing scheme that will rival TUF. You have to give the audience a reason to care about the talent. Although WWE is sports entertainment, they're very successful in creating characters and selling them as individual brands under their umbrella. In the end, that organization will need their version of Lorenzo Fertitas, a risk taking, patient, investor that understands the sports. They will also need a passionate, visionary leader that eats and sleep MMA 24 hours of the day. The organization needs to be lead by some one commited to MMA. The organization will need Dana White. While it would be cool if Dana White was a little bit more flexible, I totally understand why he runs the UFC they way he does. He's protecting his brand just like Vince McMahon and Steve Jobs. Ruthless business men, but extremely successful. <i>They will also need some one who can deliver shows with Pride's production values.</i> I really like the shows that they put together. Cool article, here’s some additional notes.

1. Put on consistent shows throughout the year. Whether that’s 3 shows or more, it just has to be consistent.

2. Create a program or marketing scheme that will rival TUF. You have to give the audience a reason to care about the talent. Although WWE is sports entertainment, they’re very successful in creating characters and selling them as individual brands under their umbrella.

In the end, that organization will need their version of Lorenzo Fertitas, a risk taking, patient, investor that understands the sports. They will also need a passionate, visionary leader that eats and sleep MMA 24 hours of the day. The organization needs to be lead by some one commited to MMA. The organization will need Dana White. While it would be cool if Dana White was a little bit more flexible, I totally understand why he runs the UFC they way he does. He’s protecting his brand just like Vince McMahon and Steve Jobs. Ruthless business men, but extremely successful.

They will also need some one who can deliver shows with Pride’s production values. I really like the shows that they put together.

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