If we’re talking in the hundreds of millions of dollars, like some inside the UFC have hinted at, that would be a dibilating blow to be taken away from the UFC’s budget. Why do you think the biggest thing that Lorenzo was brought in to do was to reform the merchandising department? The UFC needs serious and steady cash to keep running this show they way they’ve been for the past 2 years.

So, its not just about sponsorship its about the UFC’s operations at their most fundamental levels.

I think the sponsorships with the big sports are more important, and would be protected from events like these. The UFC/Zuffa hasn’t dealt with anything like this before, have they?

One thing to add seriously: I don’t think this company can just void the sponsorship deal. The deal justed started and runs over a few years, and I’m sure in a year or two there’s an option on the deal. Until then, I think it’s safe, and besides that, Bud would want to market to the younger audience UFC holds since I’d assume Budweiser pays the UFC ALOT less then they do to advertise on NFL/MLB/NHL/NBA games. I’d imagine it slips through when it does come up, or at worst gets restructure when it expires.

If the UFC ends up losing Bud as a buddy, they will survive it but expect Dana’s public address stating “Bud F*CKING SUCKS, I prefers Corona,” followed by the first UFC show in Mexico featuring Huerta vs Florian II. The first fight ended in controvery with all judges scoring in favor of Huerta even though he was knocked down twice and nearly submitted in the 2nd round.